Tav Group was founded in 1987 by architects Reuven Cohen Alloro R.I.P, Maoz Alon and Yoav Trifon. The team now also includes the architects Dalia Kramer and Amir Erez.
Over the years, the group has collaborated with many friends and colleagues, actors, musicians and designers in a wide range of activities, in architecture, museum exhibitions, interior design, street theater, performance art and installation, illustration and graphic design, teaching, lecturing and printed media.
Some of the characteristics of the group's work process:
Tav is a framework for individual and joint creation as well as an intimate social community. The long lasting acquaintance produces a natural blend of professional, social and domestic activities which is reflected in the resulting work.
Working together is a never ending challenge, always having to keep an open mind to other perspectives, willing to be surprised and criticized. This makes the work more complicated and time consuming, but at the same time less ego centered and more exciting. The outcome, we believe, is thus made richer, more precise, more conscious and more communicative.
The variety of activities is an opportunity to review existing boundaries and to create works that are interdisciplinary and multidisciplinary in nature. Nourishing on the different artistic languages, these stand a chance to become more than the sum of their familiar parts.
The work is an open process, the product being a temporary manifestation of it. There is no end product. The end is not the product. The way is an end in itself.
Interaction with the audience plays an important role. The spectators, users, passers-by or whatever you might call those who happen to be around the work, are an integral part of the work, they are actors as well as co-directors who take a part in shaping it. Indeed, what they say and do is much more relevant to the experience than our preliminary input, which is but an excuse to stir up a happening.
The work usually involves concept, design and execution as a whole, continuous and reflective process. The design is not an applied theory nor is the execution an applied design.
The work is usually done on site, evolving from and responding to its unique context.
In our rather naive way, we try to indulge in such activities that promote the sustainability of our surrounding. This disturbed environment of ours, if in any need for more human action, asks for reconciling acts, that might bring about peace between its conflicting components, nature and man, nations and individuals.
In our choice of what to do and how to do whatever we do, we adhere to this commandment.