Tav Group was founded in 1987 by three architects, Reuven Cohen Alloro, Maoz Alon
and Yoav Trifon. The team now also includes the architects Dalia Kramer and Amir Erez.
Over the years, the group has collaborated with many friends and colleagues, actors, musicians
and designers in a wide range of activities, in architecture, museum exhibitions,
interior design, street theater, performance art and installation, illustration
and graphic design, teaching, lecturing and printed media.
Some of the characteristics of the group's work process:
Tav is a framework for individual and joint creation as well as an intimate
social community. The long lasting acquaintance
produces a natural blend of professional, social and domestic activities
which is reflected in the resulting work.
Working together
is a never ending challenge, always having to keep an open mind to other
perspectives, willing to be surprised and criticized. This makes the work
more complicated and time consuming, but at the same time more exciting,
less ego centered. The outcome, we believe, is thus made richer, more precise,
more conscious and more communicative.
The
variety
of activities is an opportunity to review
existing boundaries and to create works that are interdisciplinary and
multidisciplinary in nature. Nourishing on the different artistic languages,
these stand a chance to become more than the sum of their familiar parts.
The
work is an open process,
the product being a temporary manifestation of it. There is no end product.
The end is not the product. The way is an end in itself.
Interaction
with the audience plays an important role. The spectators, users, passers-by
or whatever you might call those who happen to be around the work, are
an integral part of the work, they are actors as well as co-directors who
take a part in shaping it. Indeed, what they say and do is much more relevant
to the experience than our preliminary input, which is but an excuse to
stir up a happening.
The
work usually involves concept, design and
execution as a whole continuous and interactive
process. The design is not an applied theory nor is the execution an applied
design.
The
work is usually done on site,
evolving from and responding to its unique context.
In
our modest and rather naive way, we try to indulge in such activities that
promote the sustainability
of our surrounding. This disturbed environment of ours, if in any need
for more human action, asks for reconciling acts, that might bring about
peace between its conflicting components, nature and man, nations and individuals.
In our choice of what to do and how to do whatever we do, we adhere to this
commandment.
Performance |
Sculpture & Installation |
Architecture & Design |
Community Project |
Ecological Way To Jerusalem |